Jan 16, 2019
This Calistoga couple is an inspiration for any CoupleCo—or anyone in the corporate world who thinks, Hey, maybe I should start a winery. Or both. We’re talking with the purveyors of world-famous Date Night wines, Shane Pavitt and Suzanne Phifer-Pavitt of Phifer Pavitt Wine. They are a solid pairing, coming to Napa with serious business chops and a love of libations. Additionally, Suzanne is a motivational business woman. She likes being out front and leading the charge. She also enjoys mentoring women trying to make it in the wine business—something that she found nonexistent when working in high-tech. As Phifer Pavitt’s CFO, Shane had to learn to come to grips with the idea of pouring capital into a business without having a product to sell for years. He was also influential in one of the brand’s most important marketing decisions, proving you never know where the brand thinking is going to come from.