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CoupleCo: Working With Your Spouse For Fun & Profit


The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.

 

Aug 29, 2018

We return to our sit-down with Kevin and Ann Marie Gianni, of burgeoning skincare giant Ann Marie Gianni dot com. In this episode, they discuss exceptional stories of surviving crisis. They explain a management tool that has improved their relationship at work. They talk about Ann Marie backing up a 36-foot diesel pusher (she recommends it for all women). And finally, they explain company culture through brand integrity in a big way. As Slow Burn Marketing, we did branding work for Ann Marie Skin Care, creating the tagline “Honest, wild, beautiful.” Just as the interview is over, Ann Marie unleashes a brand whammy that spun us around. They used that tagline as a launching pad to the moon and beyond.