Mar 7, 2018
Dr. Sam’s Eye Care has become world-famous in certain small-business circles for the wild success of the business’s re-branding and subsequent radio advertising, which doubled their new business in 8 weeks, and has grown the business profoundly over eight years. This all happened at the behest of Dr. Sam Giveen’s wife, Mary Giveen, who brought the task rebranding and advertising to Blaine & Honey at Slow Burn Marketing. With a success story like that, you’d think all would be easy peasy, right? But, despite building successful eye care clinics together, the Giveens have experienced many challenges, both personal and professional, and they have some unusual conflicts. This is one of our most interesting and candid interviews, and you’re going to hear maybe one of the best stories about how two very different people make it work—sometimes against challenging odds.