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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Mar 24, 2021

Here’s a couple who turned the business model of their profession upside down to have more leverage, a better life, and bigger money. Sena and Rich Wheeler were just a run-of-the-mill professional fishing family until Sena had a brainstorm. They came up with a business model on a car ride, a smart lawyer said she should be the CEO, and the rest is history. Sena Sea Seafood sells fish direct to consumer—and the prize in their lineup is the famed Copper River Salmon that Rich fishes in Alaska. (We had some. It was incredible.) These two are crushing it despite COVID, which presented some serious challenges. And oh, by the way, they have some challenges in this relationship that are a little unusual…