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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Sep 30, 2020

We are revisiting these two winemakers because they’re an inspirational pairing. Shane Pavitt and Suzanne Phifer-Pavitt moved to Calistoga with some serious business chops and a fondness for libations. Their Phifer Pavitt Winery makes the nationally famous and hard to get Date Night wines. As CFO, Shane had to come to grips with the idea of pouring capital into a business with no product to sell for years. He was also influential in one of the brand’s most important marketing decisions--proving you never know where the brand thinking is going to come from. Unfortunately, as we are presenting this, fire is ravaging Napa Valley. At last word, Shane and Suzanne’s home had sustained significant fire damage, they’d lost their Estate Vineyard, but their winery was still intact. Our hearts are with Shane and Suzanne during this, and we’re keeping our fingers crossed for them.