Jun 19, 2019
We’re returning to our conversation with Joseph and LeAnn Jackson of LeAnn’s cheesecakes—a baked-goods business which includes infused versions of the product. Joseph is a big believer in the power CBD. A lifelong athlete, he’d spent a lot of time on prescription painkillers—and he credits cannabinoids with getting him back on track. Neither he nor LeAnn have food industry experience, but they’ve been able to crush it with the cheesecakes. This is due in part to Joeseph’s time in his Sicilian grandmother’s kitchen. (This might also explain the passion, the tears and the joy.) These two freely admit running the business has been the most challenging four years of their relationship. And Joseph also admits that getting off of opiate painkillers is responsible for a lot of his emotion in the business. These two have weathered a lot of storms in their relationship together and with their business—which includes an actual storm in hurricane Irma. And after taking on a business-partner friend, they’ve learned a valuable lesson: Running this business, they are stronger together than they are with a third person.