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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


May 8, 2019

We’re visiting fabulous Palm Springs, California, which is “Like no place else.” And our couple here is like no one else: Jim Sanak & Scott Palermo of Harcourts Desert Homes. Scott was selling Los Angeles real estate. Jim had a corner office at IBM. In an unusual move of mentor dynamics, Jim ended up being Scott’s assistant. And who was mentoring whom? This was a couple with a purpose-driven path to being in business together. Today, people think these two lead a fairytale existence. It’s a classic case of making hard work look easy. Plus, there’s an important branding lesson from their parent company, which represents over $30 billion in global sales. And can you benefit from Scott & Jim’s $100 rule?