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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.

 
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  2. Forging An Entrepreneurial Relationship: Dave Lakhani & Sarah Skeem of Growth Foundry, Boise, ID, Part 2

Forging An Entrepreneurial Relationship: Dave Lakhani & Sarah Skeem of Growth Foundry, Boise, ID, Part 2

Oct 2, 2019

We continue talking with Dave Lakhani and Sarah Skeem of digital ad agency, Growth Foundry. We discuss treating both customer and employee well, and the things in your business that marketing won’t solve. There’s an unexpected lesson from a digital agency. We talk about making clients cry. (It happens. We’ve done it at our agency, Slow Burn Marketing.) What if your marketing is the difference between your kid going to college or not? Why does hiring a marketing agency run by a committed couple have an added benefit? And, as a business owner, why is connecting on a human level so important? Hint: Marketing is about connecting with people on that level. There’s the power of story-based marketing. And how is a coupleco different from mere entrepreneurship? Plus, will your couple-owned business make you feel an even greater obligation to your spouse?