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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Dec 8, 2021

Today, we are back with Part 2 of reaching for the moon. Specifically, craft brewer Crazy in Cholula Puebla, Mexico. When we were invited there, we replied using one of Honey’s favorite travel philosophies: Por qué no? “Why not” is a great phrase to know in any language. It has served us well around the world, including in Mexico. Craft brewers John Lord and his wife Alma Aguilar are lovely people who introduced us to more lovely people and we had an excellent time. They are also serial entrepreneurs. When they decided to open a brewery, they thought, “How hard could it be?” But nobody can count on their business being beset by a global pandemic.  To their credit, John and Alma kept everything up and running and kept everyone on the payroll. Crazy Moon brews excellent beer. They have confronted the challenges of the pandemic, and they’ve just closed their first round of funding, exceeding their goal by almost 20%. Did keeping the brewery open during COVID help fuel the investor enthusiasm? Who knows? But they’re on their way to the ultimate goal of building a newer, bigger brewery and exporting to the US.