Nov 13, 2019
We are back in Golden, Colorado, where Amy Dannwolf and Jordan Jones are crushing it in ski retail. Their brick-and-mortar and online retail store Powder7 is huge, both in size and stature—11,000 square feet of warehouse space, and a local retail sales floor, all run by a staff that has helped them earn kudos from Outside Magazine as a great place to work. We hear about how and why they have such great team members. And how does a business launched in Mom’s basement have an easier time being principled than some other businesses might? Powder7 also has something in common with Southwest Airlines. It regards the single most important person in the business equation and—surprise—it’s not the customer. How have this pair, with no retail or ecommerce experience, done so well and developed a huge operation with a global fan base? Possibly because they had no reference standard for what’s possible. They just did it.