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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.

 
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  2. Retail Partners In The Amazon Age: Amy Dannwolf and Jordan Jones of Powder7 in Golden, CO, Part 1

Retail Partners In The Amazon Age: Amy Dannwolf and Jordan Jones of Powder7 in Golden, CO, Part 1

Nov 6, 2019

This is a retail story for the digital age, when local businesses are worried about competing with Amazon. Amy Dannwolf and Jordan Jones of Powder7 in Golden, Colorado started a business in his mom’s basement with some lightly used snow skis. Today, they have 11,000 square feet of warehouse, and a retail storefront that serves customers from around Denver—and even around the world. They made this business work probably because they didn’t know anything about running retail or building websites. They had no expectations or preconceptions. They’re both track stars who met at Boston University. Jordan’s a history major who became a Denver cop, and Amy is an economics major who joined him in the business. He taught himself how to code websites with books for Dummies, and the rest is history. Powder7 is a model for how a local business really can compete with online monsters. Instead of an online retail business with faceless, anonymous transactions, Powder 7 is a business with global reach, worldwide fans, and even personal relationships. Would you ever think about walking into Amazon? Plenty of online customers have walked into Powder7—which speaks to a company culture like you wouldn’t expect.