Sep 4, 2019
We’re back with Mike Tuiasoa and Cori Christine, proprietors of an unusual mashup of a comic book store and coffee shop in Salt Lake City. We’ll be talking about the crowdfunding campaign that they used to fund their newer, better location—a campaign that succeeded in part because of national attention from important people. We’re also going to get even more candid. As nerds who were misunderstood and even harassed as kids, they have now found themselves with a business that is a haven for nerds, misfits and the under-represented. We’re going to be talking about their marketing, which shows how you can build a following with media that is cheap or even free. ADVISORY: This episode has some discussion of sexual orientation. It’s neither graphic or explicit, but it is couched in the context of being part of a group that’s misunderstood.