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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Jan 8, 2020

We recorded this interview in a real, live boxing ring with Luke Hinz and his wife, Olympic boxing hopeful Maryguenn Vellinga, of RISE Boxing. She’s a high-caliber boxer, which sounds intense. He’s a big mountain skier. Whether it’s facing off against a boxer in the ring, or against a deadly mountain, these are courageous people. It also takes courage to open a boxing gym in a town most noted for skiing, mountain biking and fly fishing. They wanted a franchise, but felt it limited them. They’ve embraced a hybrid business model that offers both fitness and contact boxing. It’s a career path left turn with satisfying results. She was working to help the underprivileged, but finds she’s more able to help people through boxing. And as a competitive big-mountain skier, Luke became a huge champion for this project. Is it stressful working with an Olympic hopeful wife? Or, being an Olympic hopeful with kids? And, what’s it like having a husband into the high-adrenaline adventure of skiing big mountain chutes? Also, when there’s a distinctive and specific company culture, you have to make sure that all your employees buy in…