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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Apr 17, 2019

We are back with Mark and Dale Shaw of UltraTech. This couple’s viral video was so enormously successful, it practically crippled their sales department. They have a company culture that is extraordinary. We walked in the door and were treated like celebrities. Mark is most famously known for his Ted Talk video where he throws a bucket of red paint at a white canvas to demonstrate the genius of Ultra Ever Dry, the hydrophobic coating that makes water run away. Dale and Mark are also one of those couples who never planned on going into business together. Mark was a Mandarin-speaking economist who was going to make a killing in business with China. But the Love Canal environmental disaster made him want to save the world from toxic waste. Dale got involved because her husband and his business partners needed bookeeping. But…where do diapers that don’t smell fit into all of this?