Mar 31, 2020
Psychologist Dr. Rachna Jain is one of our most popular guests. Episode #26, where she explains to couples in business how to argue, remains one of our top 5. This time, she's joining us to talk about the surviving the mayhem through mindset and (who saw this coming) adapting your marketing to the moment.
Mar 26, 2020
We asked entrepreneur attorneys Tera and Byron Ames what tip they would have for a business in this crazy, COVID-19 cultural climate. Their answers were about being flexible and adaptable, and bringing a fearlessness to redefining what success actually means in this age of staying apart.
Mar 24, 2020
Dave Lakhani is a marketing powerhouse and internationally known persuasion expert. He and his partner, Sarah Skeem, run Growth Foundry, a digital marketing agency based in Boise, Idaho. We asked Dave, "If you could provide a marketing tip for a business looking to survive the mayhem, what would it be?" His answer was...
Mar 19, 2020
There's a time-honored tradition of doubling down during bad economic times. It goes back as far as World War II. And a client of ours did it during the last recession--and crushed it. And if you don't have paid advertising, it's still proactive wisdom for social media. How can you be proactive in your business, serve...
Mar 17, 2020
There is a simple question to ask about your business in a time of mayhem: Am I being reactive—or proactive? Being reactive feels lousy, and could even be the end of your business. Being proactive feels better, serves your customer better, and helps you have legs for the long haul. So, how do you be proactive, and...