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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Dec 19, 2018

Today, we return to South Carolina to finish talking with our favorite South Africans. Ray and Eddie Saunders are the king and queen of the hobby-business CoupleCos. They started a dive shop together because they really enjoyed scuba diving. They also did it together at middle age, hundreds of miles from the nearest ocean. It was a lot of hard work punctuated by moments of panic. And Eddie did it while continuing his day-job career, working with Raylene in the dive shop on nights and weekends. Today, they talk about the challenges of running a fulltime business as a second career, including the urgency and panic that comes and the fortitude it requires. We hear about the art of a graceful exit strategy, especially when the crunch becomes too much. And they talk about an ingenuously simple and effective marketing effort—which anyone in a similar position can replicate.