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CoupleCo: Working With Your Spouse For Fun & Profit

The best route to success is modeling successful people. And if you’re working with your spouse, how do you find model couples? CoupleCo: Working With Your Spouse For Fun & Profit features interviews with couples in business together who are crushing it in the 21st century. This is where you can hear their stories, glean insights into their systems, pitfalls, failures, must-do's and working styles. And, there are plenty of laughs. Welcome to CoupleCo. It’s business—and it’s personal.


Mar 20, 2019

We return to see the Wizard of Ads in the Texas hill country outside of Austin. Roy Williams is the front man for world-famous and wildly successful Williams Marketing, Wizard of Ads and Wizard Academy. Pennie Williams works quietly behind the curtain. She helps make Williams Marketing move and shake. She’s instrumental in the Wizard’s real estate dealings and an internationally renowned free wedding chapel—something they established because of their deep belief in the institution of marriage. Really fitting for a couple who’s known each other since the eighth grade and been married since right after they graduated high school. These two are an unusual, unique and profitable pair. Using non-traditional and insightful methods, Roy Williams make his clients wealthy. Besides being a master strategist, he knows how to instill his advertising with the wow inherent in making sales. Pennie has special skills in keeping Roy on track, in his lane, and profitable in real estate. She also played key roles in establishing Wizard Academy, a non-profit on a sprawling campus outside Austin. The school specializes in teaching how to do consciously what a talented and gifted person does unconsciously. In this episode, things might be getting a little controversial when Roy discusses his beliefs about our life choices. And Roy takes us to task for asking an incredibly stupid question.